Heldenplatz: Heldenplatz, Hofburg

Event mix

The following overview presents the diversity in the Hofburg Vienna before the effects of the COVID-19 pandemic. The further developments in 2022 remain to be seen.

Europe’s first address for conferences and corporate events, banquet, exhibitions, concerts and balls.

Every year the Hofburg Vienna casts its unique spell on the 320,000 visitors who attend more than 300 annual events for anywhere between 50 and 4,900 people. Additional the conferences of the Organisation for Security and Co-operation in Europe (OSCE) take place at the Hofburg Palace.

Revenue reflects broad-based event mix
The Hofburg Vienna is a multipurpose location, which is reflected not only in the number but also the types of events it hosts. Congresses, corporate meetings and OSCE conferences account for 48 percent of total revenue, while national and international banquets contribute 16 percent of the total. Both segments yield the strongest profit margins and underscore the reasoning behind the strategic focus on multi-day conferences and meetings (association and corporate business), and international banquets with 300 or more participants. More than 15 percent of revenue is attributable to balls. The Hofburg New Year’s Eve Ball accounted for around 7 percent of total revenue. (In the years 2020 and 2021 the ball was no longer carried out due to the pandemic). Fairs and concerts are not only cultural highlights; the fairs and exhibitions segment makes up around 11 percent of the total, while concerts add a further 2 percent to annual revenue. 70 percent of events are international in character.

The peak season at the Hofburg Vienna – selected highlights

Waltz the night away at the Hofburg
Each year more than 20 Viennese balls held at the Hofburg Vienna draw about 60,000 visitors to the capital. Magnificently decorated rooms, lively melodies from waltzes to jazz and stars from the ballet and opera world entertain the ball guests in the ballrooms. Chic bars and exquisite buffets offer culinary delights. In the years 2021 and 2022 there was no Hofburg ball season due to the Corona pandemic.

Conferences in the heart of the city
Depending on the course of the COVID-19 pandemic and the associated security measures, 2022 is likely to be a varied year of events in science, business, art and culture.

“As an international conference and event centre in the heart of the capital the Hofburg Vienna is delighted that it will be hosting the Austrian parliament from 2017 – 2022. All of the other state rooms are still available to event organisers. The necessary security measures were taken in the state rooms in order to carry out COVID-19-compliant events,” said the managing director Alexandra Kaszay. In addition to the events above, the OSCE, whose permanent council is located at the Hofburg, is another major component of the conferencing mix.

It is to be hoped that the festive halls will once again be the venue for exquisite trade fairs, concerts, glittering banquets and numerous congresses and that the event industry will be revived in the usual way in 2022.
 

Information:

Hofburg Vienna
Heldenplatz, 1010 Vienna, Austria
T +43 1 5873666
F +43  1 5356426
E-Mail:presse@hofburg.com
www.hofburg.com