Hofburg Vienna – event all-rounder

Customer interest in staging on-site events at the Hofburg Vienna remains as high as ever. Live events now have a different complexion than they did before the pandemic. Digitalisation, sustainability and flexibility are the defining trends. A lot has changed, with adjustments made along the way. Participation and involvement are the goal. The aim is to provide an authentic source of inspiration.

Events in 2022 – congress hotspot

Around 700 specialists got together at the Hofburg Vienna from 15 - 18 August for International Surgical Week (ISW) to create the foundations for overcoming future diagnostic and surgical challenges, as well as to discuss new approaches and standards. Dedicated to driving advances in gastroenterology and hepatology, the ÖGGH Annual Meeting and IVEPA Meeting took place at the venue from 7 - 9 September.

The Autonomous Main Event on 27 September will bring together top managers and experts from the autonomous mobility industry. The schedules for October and November cover a similarly broad spectrum. For the fifth time Design District will transform the Hofburg into an experiential world of high-end design and aspirational lifestyle living from 7 - 9 October 2022.

Adopting a combined trade congress and exhibition format, the HR Inside Summit on 12 and 13 October is set to attract almost 2,000 participants. To mark the 10th Annual Dreiländertagung Vascular Surgery Meeting, the Hofburg will play host to a dynamic research scene featuring some 1,500 participants from 19 - 22 October.

Dedicated to enjoyment, the Falstaff Vienna Bar and Spirits Festival on 3 November is the highlight for fans of fine spirits and cool cocktails at the Hofburg Vienna. And on 4 November, the Hermes Business Gala in the Festsaal will be raising a toast to the work of companies that have had a lasting impact on the Austrian economy. At Art & Antique, the fair for art, antiques and design, around 40 Austrian and international art dealers and galleries will showcase their top pieces to around 5,000 visitors from 10 - 14 November. After a hiatus of two years, the traditional Falstaff Red Wine Gala will be back on 21 November. The Festsaal and the draw of the Hofburg Vienna provide the ideal recipe for a successful event – and the perfect backdrop for live communication.

Event concepts – individuality is our strong suit

Above all else, it is encounters between people that are providing the focus of event design. Advances in information and communication technology infrastructure now make it much easier to link and network data and services. This not only opens the door to fresh event concepts, but also paves the way for a new kind of interactivity that breathes fresh life into analogue encounters.

In one such example, rooms, exhibits or stage settings can be configured to react to visitors or participants. There are always multiple ways to harness the power of interactions like these – making sure messages hit home at events.

Exhibition booths as attention-grabbing experiential spaces are headline news. In many cases they set the stage for floating large-scale product demonstrations, or feature lighting installations worthy of a gallery that brings the space to life. All designed to ensure that visitors walk away with a closer connection to the company, its backstory, products and expertise. Under one such scenario, long life and high degree of recyclability can be taken into account when designing or executing branding, as well as incorporating materials that can be reused multiple times before eventually being recycled.

Next-level communication – blueprint for success

Years of experience in the congress and event sector ensure impactful event planning. And add that all-important personal touch. The Hofburg Vienna’s strength lies in its people and active personnel management. "The continuity within the team has proved extremely successful time and again, and we definitely set ourselves apart through the strong brand and connections that we have cultivated over a period of many years," says Managing Director Alexandra Kaszay. Many employees have been with the team
for a very long time: 20 or more years of service at the Hofburg Vienna is by no means uncommon. When our customers select the Hofburg for their events, they choose one of the most exclusive locations in Vienna – and with it a highly personable and hard working team.

Our long-standing partnerships with our technology and media, security and catering service providers are proving invaluable – especially now in a time of new beginnings.  Flexibility is more in demand than ever. Food trends are emerging such as bespoke on-demand deliveries and smart gourmet boxes. Generally speaking, diversity and options that feature regional organic products and healthy drinks are at the centre of the "liquid evolution" shaping the upscale hospitality sector right now.

Catering and food services are also part and parcel of staging a successful event. Storytelling can be added to the mix, providing a booster for collaborative, participatory concepts that help to change perspectives while creating lasting memories. 

Hofburg Vienna, Heldenplatz, 1010 Vienna
Monika Scheinost, Head of Marketing & Sales
T +43 (0)1 5873666-600, F +43 (0)1 5356426
E-mail: m.scheinost@hofburg.com, www.hofburg.com