Event mix – versatile venue

The Hofburg Vienna’s fantastic mix of events each year highlights its versatility as a venue, which has earned it a place among the leaders on the Austrian and international market. Around 57 percent of revenue is accounted for by congresses, corporate meetings and OSCE conferences. National and international banquets, the second-largest segment, make up 11 percent of the total. These two segments also generate the largest contribution margins. Ball events contributed 12 percent of operating profit. The New Year’s Eve ball – a proprietary event held at the venue since the company’s foundation and relaunched as the HOFBURG Silvesterball in 2014 – accounts for an impressive 10 percent of revenue. Fairs and exhibitions generate around 7 percent of the total, while concerts account for around 3 percent of profit. Around two thirds of events have an international dimension to them, with this category representing an important source of income for the Viennese economy and the city’s hotel industry in particular. Each year, between 300,000 and 330,000 participants attend the 300-320 events and meetings held by the OSCE at the Hofburg.